Pop culture, with its ever-changing trends, provides a unique avenue for brands to insert themselves into the conversation and capture the attention of their target audience, but you can’t insert your brand into the conversation if you don’t know what people are talking about. The brands with the most agile and culturally attuned teams have the greatest opportunity to lay claim to attention instead of being the 50th brand to make a Roman Empire joke.
If you can’t bring yourself to care about what your target audience cares about, how can you connect with them and their money?
