Facebook’s Mark Zuckerberg Plummeted to No. 55 on Glassdoor’s List of Top CEOs in...
Zuckerberg and company had a rough 2018, topped by the Cambridge Analytica scandal, and 2019 isn’t off to a great start, either.As a...
Link between creativity and effectiveness ‘broken’ as short-termism rises
The effectiveness of creatively-awarded campaigns has fallen to its lowest level in 24 years as the marketing industry increasingly...
U.S. Agencies Win 3 out of 4 Grand Prix Awards in Entertainment at Cannes...
CANNES, France—Nike’s “Dream Crazy” ad featuring Colin Kaepernick, created by Wieden + Kennedy Portland, continued its hot streak in Cannes, picking up an...
Major marketing cloud vendors enter crowded CDP field
Most marketers are familiar with the complexities of managing siloed data across different platforms, and many have their own internal workarounds for dealing...
This Book Made Entirely From Grass Is Touring Ireland to Promote Sustainable Farming
Books on sustainable farming don’t grow on trees—they grow in the dirt.A new campaign from Allied Irish Bank (AIB), Teagasc (Ireland’s agriculture department)...
Salesforce announces a Customer Data Platform to unify all marketing data
At the Salesforce Connections conference in Chicago today, the company announced it is building a customer data platform (CDP) to help brands unify...
