As Streaming Wars Heat Up, Consumers Say They’ll Drop Some Services to Try New...
As the streaming wars intensify, viewers are starting to adjust their consumption habits accordingly, and there’s new data to prove it. About half...
Facebook sues Hong Kong’s ILikeAd over alleged ad fraud
(Reuters) — Facebook on Thursday sued a Hong Kong company that it said baited people into clicking on celebrities’ photos and bogus advertising...
YouTube Rewind Tries to Rebound With Its 2019 Edition
Beauty vlogger and makeup artist James Charles had the top trending YouTube video of 2019 in the U.S., while Old Town Road topped the...
This ET-Themed Xfinity Ad Has Over 30 Easter Eggs. Can You Find Them?
In Xfinity’s nostalgic, four-minute holiday ad that debuted on Thanksgiving, E.T. returns to Earth to reunite with Elliot and connect with Elliot’s kids....
CPG Marketer Acosta Files for Bankruptcy
Sales and marketing agency Acosta, Inc. filed for Chapter 11 bankruptcy in Delaware on Dec. 1 in a deal with creditors that will...
The Privacy Zeitgeist Means User Consent Is the New Key to Investment
That’s the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had raised $50 million for...