Coco-Cola CEO praises ‘consumer-centric’ innovation as Coke brand grows

Coca-Cola praises marketing investment for helping to shift consumer mindsets about...

Facebook opens search ads to all advertisers

After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly...

The benefits of using marketing automation

The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages,...

Adidas, F&F, Bellwether: 5 things that mattered this week and why

The strategies for success behind the best global brands Interbrand marked the 20th anniversary of its annual Best Global Brands valuation report by comparing...

Holiday Ads Have Started; Learn About Influencer Marketing: Friday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each...