How Mountain Dew Turned a Geography Error Into a Source of Love for the...

How you respond to a mistake can say a lot.When Mountain Dew rolled out its “Dewnited States” campaign, featuring cans representing each state...

Puma’s Soccer Athletes Find Their Flow With Spotify

Athletic gear maker Puma incorporated music-streaming platform Spotify into the rollout of its Anthem Pack football boots.In what Spotify called a first-of-its-kind partnership, Puma’s...

‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its...

Ready or not, it’s football season.While the NFL preseason has been going strong for a couple weeks now, the league is celebrating its...

Kroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School...

Kroger is running a campaign on TikTok that lets users shop for its products within the app.With back-to-school season in full swing, the...

Twitter Is Testing a Filter for Direct Message Requests

Twitter is giving people a way to avoid seeing unwanted direct message requests altogether. The social network said in a tweet that it...

The Top 5 Most Creative NBA Schedule Reveals for the 2019-20 Season

What do Legos, magic tricks and graffiti have in common? They are some of the many ways NBA franchises’ social media teams have...