Before “Traylor,” the Eras Tour showcased the economic powerhouse that is Taylor Swift. There seemed to be no recession in sight as millions went to Ticketmaster to grab their seat to see the one and only Taylor Swift. There were meltdowns, TikTok live videos of the tour and more. Now there is an upcoming concert movie that is powerful enough to make the gods of horror shift their premiere date in the middle of the spooky season.
In short, the world is now “Taylor’s Version.”
The NFL discovered this power recently, and the “Traylor” jokes about her putting Travis Kelce and the Kansas City Chiefs on the map began. Whether you are a diehard football fan or are just watching the Super Bowl for the commercials, there is an ounce of truth in this statement. For Taylor’s fans who aren’t football diehards, her latest relationship is a door to that world that many will enter for the first time, and it’s paying dividends. Here’s what brands can learn about passionate fandoms when it comes to Swifties and their massive buying power.
A bright spot in a bleak economy
The Chiefs-Bears game showed a 68% increase in women’s viewership 18-49 when compared to the previous week’s viewership and a 400% sales spike in Travis Kelce jerseys.
The summer economy was a further testament to the power of Swifties and their ability to be a bright spot in what seemed like a bleak economy. Taylor’s Eras Tour proved that where there were women, there was money. A lot of it. Billions, to be exact.
