Samsung is no stranger to holding blockbuster launch events in the summer months. The Korean technology giant is famed for using this time of year to showcase its refreshed lineup of foldable and flippable smartphones but things could be slightly different in 2023. Previous years have always seen the grand unveiling of these new devices taking place in late August but that might not be the case this time around.
A post on the company’s Australian newsroom, which has since been removed, appears to have confirmed that Samsung will be holding one of its famous Unpacked events as early as next month – that’s a real surprise and marks a dramatic shift from its usual launch cycle.
Along with revealing that July is the chosen time, the update also says that Samsung will be heading home this year with the keynote looking certain to take place in Seoul, South Korea.
That’s another big change from previous Unpacked events which have usually taken place in areas such as London and New York.
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So what will be revealed in July?
The post has exposed that Samsung’s foldables will be getting a refresh with it looking certain that the company will reboot its popular Galaxy Z Flip and Z Fold smartphones.
These call makers have long led the pack when it comes to flexible screens but a number of rival brands, including Motorola, Oppo and Huawei, have all launched bendy call makers in recent months which feature thinner designs and bigger displays.
Samsung clearly won’t want to get left behind and we can expect some major updates to arrive on these devices.
Want to know more about Samsung’s current bendy phones? Read our Galaxy Z Flip 4 review
It’s currently unclear why Samsung has now removed the post and when it will officially confirm the July Unpacked date but hopefully, we will have more news in the coming days so watch this space.
“The foldable category embodies Samsung’s philosophy of delivering innovation that pushes boundaries to reshape the future of mobile experiences,” TM Roh, Samsung’s president and head of its mobile experience business, said in a now removed statement.
“Hosting Unpacked in Seoul holds great significance both as it is a city that has become an emerging epicenter of innovation and culture as well as the foldable category.”
