Marketing

Yahoo Pitches Partnerships With Kevin Durant’s Boardroom, Chef Nick DiGiovanni to Advertisers

Big Little Feelings founders Deena Margolin and Kristin Gallant will also be teaming up with Yahoo to bring their parenting advice to the site later this month. The pair is known for their popular podcast, After Bedtime with Big Little Feelings, which is produced by Dear Media. Additionally, the two will launch a weekly companion column for stories, research, and strategies for parents.

Yahoo expands its current content and partnerships

On top of its new partnerships, Yahoo also plans on growing its current offerings. For instance, Yahoo Finance recently premiered The Big Idea with Elizabeth Gore, a video podcast about small business innovation, funding, and leadership.

By the fall, Yahoo Sports aims to deliver around 50 hours of original video content weekly with popular shows and stars like The Ariel Helwani Show, The Kevin O’Connor Show, and Nate Tice of Football 301. New content partnerships with Motorsport Network, cllct, Sports Card Investor, Mantel, The Athletic, Helwani and Uncrowned, OneFootball, and The Hockey News are expected to widen coverage across categories like racing, collectibles, women’s sports, combat sports, soccer, and hockey. 

“We’re building Yahoo for the next 30 years,” Wilk added. “With incredible trust, reach, and relevance, Yahoo is the internet’s most useful brand—and we’re just getting started.”



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