Marketing

While Most Brands’ Pride Campaigns Are Making a Statement, For Them’s Is Sending a Message

Most importantly, Freeman says The Playground provides necessary connection for members of the LGBTQ+ community who live in areas where they are unable to access real-life spaces and services for support, adding that “authentic wellbeing was at the core of what we’re trying to do as a whole business.”

“The [name] Playground felt fitting. I felt we needed queer joy moments. It’s a place to play. You can play in a place that you feel held and safe. And to get the things that you need and want. Because [there are] real needs here that just [are not] being served.”



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