Urban Company said its water purifiers will be delivered within 30 minutes via Blinkit and subsequently be installed in three hours. The quick-commerce firm began delivering on Sunday in parts of Delhi NCR, Mumbai, Bengaluru, Kolkata and Hyderabad.
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“Excited to partner up with @urbancompany_UC to deliver their new line up of Native M1 and M2 water purifiers within minutes,” Blinkit CEO Albinder Dhindsa wrote on X. “Customers will also get free and instant installation from Urban Company. A very cool thing about these purifiers is that they don’t need service till 2 years!” he added.
This is also the Zomato-owned platform’s way of going beyond groceries and essentials. ET had reported on March 4 that Blinkit and Zepto are looking to enter ecommerce territory and may soon add several categories like fashion, beauty, electronics, toys, home and kitchen among other segments.
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Urban Company had launched the water purifiers in October 2023. Aditya Shrivastava, Urban Company’s senior vice president, business, had told ET then that the firm will continue looking at new areas where it can solve customer problems.
“We are experimenting with smart locks…it’s in the stage where we are trying to find out if we can add value for our customers. If we feel we have a good solution to offer, then we will go to the market for our consumers to experience it,” Shrivastava had said.
