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Tesco will have to stop using its Clubcard logo in its current form in a costly and embarrassing rebranding exercise for the UK’s largest supermarket after it lost a legal case against Lidl.
The grocer on Tuesday lost its appeal against a ruling last year that it infringed the German discounter’s trademark over the use of a yellow circle on a blue square to promote its discount scheme.
The High Court had ruled in April last year that Lidl could have an injunction to stop Tesco using the logo but said that this would not take effect until any appeals were resolved.
Tesco warned at the time that it would cost as much as £8mn to comply, owing to the “extremely widespread use” of the logo, with millions of signs in stores.
Following the appeal ruling it said: “We are disappointed with the judgment relating to the colour and shape of the Clubcard Prices logo but would like to reassure customers that it will in no way impact our Clubcard Prices programme.”
More to follow . . .
