Sphere PR, a leading Sydney-based technology public relations agency, celebrates its 18th anniversary and cements its reputation in the tech security sphere with the launch of a bespoke cyber-crisis communications offering.
Over the last 18 years, Sphere PR has secured its place at the forefront of tech security PR in Australia and New Zealand. The agency has provided ground-breaking communication solutions to a diverse spectrum of security sector clients. With its comprehensive industry experience and profound understanding of the security market, Sphere PR has become a trusted partner to leading brands such as Yubico, Secureworks, NetScout, Arbor Networks, and Security Scorecard.
Louise Roberts, Sphere PR’s managing director, commented on their new initiative. “As we celebrate our 18th year in the dynamic cybersecurity industry, we are thrilled to introduce a specialised service. This caters exclusively to organisations in all sectors that suffer major cybersecurity incidents.”
Roberts elaborated on the concept, saying, “This new offering is designed to address the unique crisis communications challenges todays organisations face in an environment of heightened cyber threats. It will enable them to respond promptly and communicate the key facts effectively to their customers via various communications channels, including the media.”
However, this cyber-crisis communications service isn’t just about managing an organisation’s reputation in the wake of a cyber attack. The inaugural phase guides organisations in establishing a tailored cyber-crisis communications strategy. This strategy includes all the necessary stakeholders, such as CEOs, CISOs, and CMOs, ensuring complete preparedness before any incident occurs.
The second component involves initiating and supporting an organisation’s communications response plan for various cybersecurity incidents and other IT outages. Engaging all key stakeholders, Sphere PR ensures everyone is poised to respond effectively when they fall victim to a cyber attack.
Roberts concluded, “It’s about leveraging our expertise to ensure organisations practice cyber-attack scenarios and everyone knows their responsibility when a data breach or an outage occurs. Being open and honest when communicating with customers is critical in the early stages of an incident. It is important to explain the implications for affected customers and that the company has taken steps to mitigate these risks in the future.”
This move by Sphere PR symbolises a pivotal moment in their successful 18-year journey. As they usher in a new era of offering clients tailored cyber-crisis communication strategies, Sphere PR creates a more secure future in an era marred by escalating cyber threats.
