Saxx, which has been teasing the activation on its social media channels, sells its own version of the drug kingpin’s briefs, with a built-in feature called a BallPark Pouch, described as “a hammock-shaped compartment that cradles the balls for all-day comfort.”
The brand said it will donate proceeds to the Testicular Cancer Foundation for every pair of the Walter White-style undies sold during the month of April.
As part of the promo, 25 consumers will receive “a commemorative charred shred” of the torched prop. The piece will only be big enough to collect, the brand says, not wear.
CREDITS:
Client: SAXX Underwear
VP of brand ,arketing: Shawna Olsten
Agency: Quality Meats
Co-Founder/Co-CCO: Gordy Sang
Co-Founder/Co-CCO: Brian Siedband
Production company: The BMP Film Co.
Director: Adam Moorman
DP: Alex Pennachia
Editor: Evan Wattles
