Designed as a multi-year initiative, the new hub will feature world-class production studios equipped with state-of-the-art digital infrastructure to support high-end content creation. It will also offer live entertainment facilities, theme parks, and immersive experience centres. In addition to its entertainment offerings, the destination will include lifestyle components such as shopping and dining areas, luxury hotels, and residential accommodations.
The investment is expected to create thousands of highly skilled jobs and support the development of a sustainable, modern infrastructure.
Prime Focus, established in 1997 by founder Namit Malhotra and listed on both the National and Bombay Stock Exchanges of India, is the parent company of the Prime Focus Group. The Group includes eight-time Academy Award-winning visual effects and animation company DNEG, AI technology company BRAHMA, and content financing and production company Prime Focus Studios.
The Group already owns and operates one of Asia’s largest production facilities in Mumbai, which includes eight Hollywood-designed soundstages within a 200,000 square foot studio complex. Its post-production facilities, including DNEG Mumbai, are located nearby.Commenting on the initiative, Devendra Fadnavis, Chief Minister of Maharashtra, stated: “Growth, infrastructure development, and a sustainable future are all vital to the development of Maharashtra. As we continue to lead the way in massive infrastructure projects—including the Mumbai-Ahmedabad bullet train, the coastal road, and the Vadhvan Port—I am glad to add the creation of this next-generation entertainment hub to the list of projects that are transforming our state, keeping us at the forefront of India’s growth and development. I look forward to working with Prime Focus and DNEG to create a world-class production and tourism destination, securing Mumbai’s position as a filmmaking and entertainment centre of excellence.”Prime Focus Group Founder Namit Malhotra added, “My vision for this development, which is shared by the Honourable Chief Minister Mr. Devendra Fadnavis, is to honour the 100+ year legacy of our world-renowned movie industry by bringing together the combined might of the Prime Focus Group companies—including DNEG’s Oscar-winning creativity, Brahma’s AI technology, and Prime Focus Studios’ financing and production capabilities—to build the world’s most advanced and innovative centre of excellence for the creation of content, right at the heart of our filmmaking heritage, here in Mumbai.”
