Philips Domestic Appliances has named Omnicom Media Group (OMG) as its global media agency across all kitchen appliances, coffee, climate, garment and floor care ranges in over 100 countries.
The appliances business, which was sold to global investment firm Hillhouse Investment in 2021 for around $3.07 billion (3 billion euros), has tasked OMG with the role of implementing a new marketing model while also focusing on its accelerated agenda of growth. To do this it will support Philips Domestic Appliances across traditional, digital and performance media planning and buying for its entire brand portfolio and campaign schedule.
