Meta introduced new products today that let advertisers use generative AI to create images and text. As artificial intelligence becomes more foundational to how marketers approach their jobs, Meta wants to maintain its reputation for being a one-stop easy button for brands.
The social network will offer the capability for brands to upload existing creative, and then let the generative AI create new images based on these inputs. Eventually, brands will be able to use text to adjust the images Meta produces.
This is an advancement beyond previous Meta gen AI offerings for images last year, which allowed brands to change the background of images or resize them across multiple Meta ad formats.
Meta is also offering a text generation tool which will use AI to create variations on an ad’s headline or primary text. A previous text gen AI tool that Meta released in October was limited to the ad’s text and not its headline.
