Lev Tanju, who founded Palace in 2009, explains that “Collaborating with Gap made sense because a lot of us grew up skating in Gap gear in the 1990s. Gap is so cool to us: clean, preppy, and all about the good American things like everyone being welcome. Gap put out so much iconic content in the era before it was called content and it’s been a real privilege for us to play in that space with them. And doing our first ever kids’ collection with Gap — who make the best kids’ clothes — is really special for us.”
