In a nutshell, the company provides small-scale and commercial size farmers with software and a marketplace to grow their business. The whole idea was to be an ecosystem of support to farmers across Africa. The platform has three key components: an input marketplace, which allows farmers to purchase inputs and get technical services; there is a trader platform where farmers can sell; and to close the loop, there is a funded dashboard, where the platform links farmers with financing assistance.
“I think it really speaks to the nature of agriculture,” Tshintsholo says, “that quite often, when you’re trying to solve one problem, you get undone by another problem.” This was what drove him to entrepreneurship to begin with–wanting to solve problems.
