New Delhi: Apparel brand Libas has announced its launch on quick commerce platform Zepto, offering deliveries of select fashion styles in 10–12 minutes across more than 50 cities in India, according to a media release on Monday.
The move signals Libas’ broader repositioning from an ethnic wear brand to a fast fashion label built around speed and digital-first access.
The collaboration includes major metros such as Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad. Available products on Zepto include high-demand categories such as kurta sets, co-ord sets, and everyday fashion essentials.
Sidhant Keshwani, founder and CEO of Libas, said, “At Libas, we’re building an ultra-fast fashion ecosystem where speed and relevance go hand in hand. Our partnerships with Zepto, Myntra M-Now, and Flipkart Minutes are enabling us to deliver trend-led styles in under 60 minutes—sometimes even 10. This isn’t just faster logistics; it’s a fundamental shift in how fashion is accessed and experienced. We’re not just keeping up with demand—we’re anticipating it in real time.”
The company stated that this initiative aligns with its strategy to strengthen its quick commerce presence and tap into impulse-driven fashion purchases through hyperlocal delivery networks.
The partnership with Zepto follows Libas’ recent efforts to scale its fast fashion model across digital platforms and offer consumers quicker access to trend-led apparel.
