John Legend has been putting on his entrepreneur hat as of late. In February 2023, the EGOT winner dropped Loved01, his skincare line, according to Men’s Health. For his unisex skincare line, Legend teamed up with dermatologist Dr. Naana Boakye. The mission behind the brand is to bring inclusivity for melanated skin in the skincare market.
“I didn’t want it to just be a celebrity brand,” Legend told Men’s Health. “It wasn’t until A-Frame approached me that I really saw the vision for why I would want to do this: one, meeting a need that really wasn’t being addressed very well in the marketplace, formulating for melanin rich skin, and two, making it accessible.”
