Based out of Gurgaon, Sabharwal will report to Eveline Albarracin, vice-president and managing director of Brown-Forman ANZPI (Australia, New Zealand, Pacific islands), IMENA (India, Middle East, North Africa) and Turkiye, the US spirits and wine maker said.
Sabharwal said he “will strive to help consumers in India discover the world of American whiskeys”.
“Additionally, the recent acquisitions of Gin Mare and Diplomático, along with much loved Woodford Reserve, provide a big opportunity for accelerating premium brands from our global portfolio as we aim to step change the business in India,” he said in a statement.
Before Sabharwal, Siddharth Wadia was heading the South Asian region until he was elevated as IMENA region head in 2019. Since then, the post has been lying vacant.
With over two decades of experience in beverage and consumer goods companies, Sabharwal has previously worked with Diageo in various commercial leadership roles.Welcoming him onboard, Albarracin said, “India and South Asia have been identified as key emerging markets for us.”
