“We want more voices, more views and open, mutually respected ideation,” he added. “This new venture will give me the ability to create powerful marketing campaigns. Campaigns that will truly resonate and engage with the people I want to connect with.
“It will also allow me to share my knowledge and experience with other brands and co-create campaigns we’re all proud of. This is just the start for us.”
SillyFace will work with Rahul Chopra, chief strategy officer for Miroma Group, who recently joined from Instagram where he was director of Reels and Camera. The agency has also hired Margot Hauer-King as chief client and revenue officer from BeenThereDoneThat. Both will be based in New York.
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