Many of Fink’s fans have been following her for years, and were along for the ride as she got married, got pregnant, birthed her son and navigated postpartum and then toddlerhood. Throughout that entire experience, she was finding products that worked for her and those that didn’t—and she compiled all her favorites in a motherhood “super guide,” a digital product hosted on LTK’s platform, which she has sold to almost 1,000 people.
That guide is “one of my most popular digital products,” Fink said. “Those are just evergreen sales. People that already purchased the product are now buying the products inside of the product.”
Learning from past mistakes
As creators grow and evolve, O’Brien highlighted the importance of staying connected to the core audience. She recounted the story of one creator who, as they found success, began posting links to more expensive items—pricing out their followers and seeing conversion rates plummet.
“It’s all about making sure that you understand your audience, and that your audience evolves over time,” O’Brien said. “What you were doing in 2017 is dramatically different than what it is now.”
As a creator, Fink shared how she’s learned from her followers, even leveraging those learnings into brand partnerships. When she shared that she was teaching her young son American Sign Language (ASL), commenters explained to Fink the problems with a hearing person teaching ASL. Through those interactions, she learned about Lingvano, an app that connects deaf teachers to ASL learners, and became the app’s first hearing influencer.
“My sponsored content for them was me acknowledging that my community had taught me something,” Fink explained. “Now I’m encouraging people to use this app instead of learning from me.”
