Toyota is selling the GR Corolla in the US with a starting price of $35,900.
“GR has the power to push up the product price and add a new attractiveness for these nameplates. What we are doing is a rebranding of these long-selling vehicles,” said Toyoda.
Part of the GR badge-enhancing factor is probably the automaker’s success in motorsports. Over at the World Rally Championship (WRC), Toyota has six constructors’ championship titles, including winning the 2018, 2021, and most recent 2022 seasons.
Toyota Gazoo Racing is also the team to beat at the FIA World Endurance Racing (WEC), currently the champions for four consecutive seasons.
