We are familiar with seeing content creators and influencers in our social feeds. It may seem as if brands are just giving out contracts to every creator they come across, but a lot more goes into finding the right brand-creator relationship.
Many brands use platforms like Influential to help find people who align with their message and desired audience.
Influential is an influencer marketing company that connects brands with audiences via transparent data and machine learning. With the use of AI, it optimizes creative elements, builds audiences, and tracks online and offline attribution. In short, it removes the need to figure out every small detail of a campaign.
In this episode of Young Influentials, Adweek digital editor and host Colin Daniels sits down with the CEO of Influential, Ryan Detert, to discuss the pain points that the company addresses for brands and creators, along with how it works with platforms like Instagram.
Stream the new episode below, or listen and subscribe on Apple Podcasts, Spotify, Stitcher or iHeartRadio.
