Brands and agencies have long recognized the importance of purpose-led investment and for supporting purpose-driven, -led and -owned companies, but could not achieve the scale pledged. Curation, the approach powering many core sectors (retail media, financial services, pharma, tech), represents an effective way of shifting investment to specific companies at scale.
This is an exciting moment in the advertising industry when the desire, ideas and capabilities required to move the industry forward are aligned. With the solution now within reach, the next step is to bring the opportunity to life, work on fulfilling these promises and drive meaningful positive change.
