Also for a second year, Old Dominion Freight Line sponsors fan bleachers every week, as well as sponsoring the weekly Best in the Game feature and the College GameDay podcast.
Finally, Aflac is bringing back the weekly Aflac Trivia Question, and frequent football sponsors Coors Light, AT&T and Goodyear are also returning. Plus, Geico will be on-site for the first time in “a number” of years.
“We’re asking people to come out for three hours very early on a Saturday morning, especially for college students, and we want to make sure that they’re having a really wonderful time, and the brands that are part of the show are really contributing to that,” said Palmieri.
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