Though the difference between the two brands’ monthly sales totals is relatively small, the implications of BYD beating out Tesla “are enormous,” says Felipe Munoz, global automotive analyst at JATO Dynamics.
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Despite incurring a higher tariff rate than Tesla, Chinese electric vehicle maker BYD sold more pure battery electric vehicles in Europe for the first time ever last month — a “watershed moment” for the region’s car market, according to a report from JATO Dynamics.
New car registrations data from the automotive intelligence firm shows that BYD’s Europe volumes rose 359% in April from last year as the company continues its global expansion efforts.
Over the same period, Tesla reported yet another monthly drop, with total volumes down 49%, JATO said. That follows protests against CEO Elon Musk and the company in the region. JATO’s data comes from 28 European nations.
BYD’s success in the EU comes despite the economic bloc’s imposition of punitive tariffs on battery EVs made in China last October. The EU attributed the move to unfair trade practices.
The punitive tariffs appeared to be favorable to Tesla, assigning its made-in-China vehicles a 7.8% duty compared with BYD’s 17%. Other Chinese EV makers were given tariffs as high as about 35%. The EU also has a standard 10% car import duty.
Emerging battleground
Felipe Munoz, global automotive analyst at JATO, said the difference between the two EV makers’ April sales was relatively small, but that the implications of BYD beating out Tesla “are enormous.”
JATO added that BYD is also beating well-established European car brands across the region, outselling Fiat and Seat in France, for example.
“This is a watershed moment for Europe’s car market, particularly when you consider that Tesla has led the European BEV market for years, while BYD only officially began operations beyond Norway and the Netherlands in late 2022,” Munoz said.
BYD’s growth comes even before production begins at its new plant in Hungary, which is expected to become the center of European production operations.
“Europe is emerging as a central battleground between BYD and Tesla,” Liz Lee, associate director at technology market research firm Counterpoint Research, told CNBC. She added that the region is expected to experience higher electric vehicle market growth this year than China, which already has high EV penetration.
The tariffs have provided more impetus for Chinese EV makers like BYD to localize manufacturing in the region, according to Lee. Tesla is also reportedly working on plans to expand its manufacturing base in Germany.
JATO’s report said that while tariffs had an initial impact on the sales of Chinese automakers, the companies have mitigated it by expanding and diversifying their European line-ups with the introduction of plug-in hybrids.
“China is not only the world leader in BEVs; its automakers are global leaders in plug-in hybrid vehicles too,” Munoz said.
Battery EVs run entirely on electricity, while hybrid vehicles combine an electric battery with an internal combustion engine. Hybrid vehicles have not yet been targeted by EU tariffs.
Meanwhile, there has been growing demand in the region’s EV segment, with JATO data showing that registrations of battery EVs and plug-in hybrid electric vehicles are up by 28% and 31%, respectively, despite declines among internal combustion engine vehicles.
Registrations of all electric vehicles made by Chinese automakers in April rose by 59% year on year, reaching almost 15,300 units in April, the report added.
Ahead of the EU’s tariff decision last year, Rhodium had predicted that tariffs would need to be as high as 55% for the European market to be unattractive for Chinese EV exporters.
In March, it was revealed that Tesla, which only sells pure battery vehicles, fell behind BYD in total annual sales.
Tesla’s shares have fallen over 10% over the same period amid blowback from Musk’s involvement with the administration of U.S. President Donald Trump. The CEO recently committed to leading Tesla for the next five years.
BYD shares were up 3.9% in Hong Kong trading on Friday and have surged about 78% year to date.
