Fans can play against Gauff, take part in a treasure hunt led by Billie Jean King or just try to buy as many rackets and tennis balls as possible. Using elements from other Roblox Grand Slam tennis efforts—including WimbleWorld and AO Adventure—Champions of the Court works in US Open partners including Emirates Airline and Ralph Lauren by giving players the chance to with branded items during challengers.
“Utilizing new platforms to bring the US Open experience to new generations of fans is always a priority for us,” said Brian Ryerson, senior director of digital strategy for the USTA. “Roblox has provided a great platform for us to do that, as we hope to engage as many new fans with an incredible, authentic experience that serves as an entry point to both the US Open and the sport of tennis.”
Acorns
It turns out more than a few financial firms and tennis players want to drive home the importance of early savings and investment during this year’s U.S. Open.
Online banking and investment firm Acorns has teamed with tennis pro Tommy Paul to give away money during this year’s sessions in a campaign called “The Long Game.” For every match Paul plays in this year’s Open, Acorns will take $1,000 and multiply it by the number of shots in Paul’s longest rally. At the end of every match, Acorns will give that money to a person who signed up for Acorns through Paul’s link.
“Each forehand and backhand can set you up for the winning shot,” Paul said. “Same goes for investing—invest a little here, and a little there … and with the power of compounding, you’re giving your money a chance to grow.”
Acorns CEO Noah Kerner was a competitive tennis player when he was younger and sees Paul’s story as a parallel to that of the traditional investor. Through time, patience and hard work, a reasonable dream can come to fruition.
“Tommy represents the ultimate acorns-to-oak story, coming from humble beginnings to establishing himself as a force in the world of tennis,” Kerner said. “With Acorns, you can start small and with spare change and investments over time, give your money a chance to grow.”
Clif
If fans didn’t know who Frances Tiafoe was before his run to last year’s U.S. Open semifinals and his showdown with eventual champion Carlos Alcaraz, they do now. With a little brand help, he’s making sure kids throughout the country get a similar chance to make a name for themselves in tennis.
