Snickers Ice Cream built an entire ice cream holder around the wide receiver’s hands and made it the center of its draft campaign. Through May 2, the NFL and Snickers Ice Cream are offering fans a chance to win an ice cream “chiller” and a six-pack of Snickers ice cream bars at SNICKERS.com/IceCreamChiller.
Verizon
Using its partnerships with the NFL and the Detroit Lions, Verizon launched its “Call to Pro” initiative following Rome Odunze and Texas; Adonai “AD” Mitchell as they use Verizon’s service to call someone who couldn’t be with them on draft night. Odunze called his grandfather, while Mitchell will contact his wide receiver coach at Texas.
