Marketing

Amazon’s Star-Studded 2025 Upfront Charts Its Adland Takeover Strategy

Kickline dancers, including some who appeared to have lived through a nuclear apocalypse, danced down the aisles and across the stage to promote Fallout.Amazon

Existing franchises see new investment

Spider-Noir, a series based on the Marvel comic Spider-Man Noir, will come in 2026, Prime Video and MGM+ announced. The streamer also released a first look at Nicolas Cage as the 1930s-era private investigator grappling with his past life as a superhero. The series will be released in both black-and-white and color. In addition to Cage, the cast includes Lamorne Morris, Brendan Gleeson, Abraham Popoola, Li Jun Li, Karen Rodriguez, and Jack Huston. It’s produced by Sony Pictures Television exclusively for MGM+ and Prime Video.

Michael B. Jordan stepped onto the stage to announce a new series from the Creed franchise, Delphi. Jordan’s Outlier Society will executive produce, and Marco Ramirez will serve as showrunner and executive producer.

Prime Video also ordered a series adaptation of film franchise Barbershop, starring Jermaine Fowler and written and executive produced by Marshall Todd. The series comes from global entertainment company Hartbeat, Prominent Productions, and State Street Pictures. It’s produced by Amazon MGM Studios and will premiere exclusively on Prime Video.

Jamie Lee Curtis, Elizabeth Banks, and Octavia Spencer spoke to the audience about Scarpetta, The Better Sister, and Ride or Die.Amazon

More sports, more games

Ahead of the NFL’s full schedule release on May 14, Prime Sports’ Thursday Night Football commentators Charissa Thompson, Andrew Whitworth, and Ryan Fitzpatrick announced that the Chicago Bears will travel to face the Philadelphia Eagles on Black Friday, and the football team from Kansas City will play the Denver Broncos on Christmas Day.

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