industry

ASK curated luxury assets fund raises Rs 500 crore


ASK curated luxury assets fund- I (ASK CLAF I), a Category II Alternative Investment Fund, has raised Rs 500 crore to deploy in development of luxury projects across key cities in India.

The fund plans to immediately start deploying as per its investment strategy and aims to raise a total of Rs 1,500 crore, including a green shoe option of Rs 500 crore, towards its final close.

“We have industrialists, eminent professionals, family offices, and discerning HNI investors who have participated in the funding round. With the luxury residential market now entering a more mature phase, and the initial exuberance beginning to stabilise, we are confident of striking smarter, better-valued deals with landowners and developers alike,” said Amit Goyal, MD, India Sotheby’s International Realty.

Registered with the Securities and Exchange Board of India (SEBI) as a Category II Alternative Investment Fund under the SEBI AIF Regulations, it is a collaboration between ASK property fund, the real estate arm of the Blackstone-backed ASK asset & wealth management group and India Sotheby’s International Realty (SIR).

“This positions us to unlock high-impact opportunities at the right value, maximising the upside potential for our investors. Over the last eight years, we have executed hundreds of prime land transactions across India. Leveraging this deep market insight and transaction expertise, we will now focus on luxury developments featuring serviced residences in selected micro-markets with strong, sustainable demand,” Goyal said.


The primary focus of this fund is to leverage the projected growth in India’s luxury real estate market. It intends to provide funding in early-stage projects at favourable entry points, mainly in high-end residential projects in major cities, as well as horizontal projects such as second homes and holiday homes. As an Equity-focused fund, it aims to target the profit margin of the project, striving to achieve a minimum multiple of 2 times or more of invested capital.“The fund benefits significantly from SIR’s capability to monetize projects through its extensive network, experience, and access to premium land parcels. We believe the fund can secure exclusive deals for our select developer partners via curated opportunities and maximize returns through well-structured investments,” said Amit Bhagat, Co-Founder, CEO & MD at ASK Property Fund. ASK Property Fund is the alternate asset investment arm of the ASK group set up to manage and advise real estate dedicated funds. The focus is on private equity investments in self-liquidating mid-income and affordable residential and commercial segments. It has raised around Rs 8,000 crore since 2009.

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The Sotheby’s International Realty network is present in 83 countries and territories with 1,100 offices and 26,400 sales associates, achieving a transaction volume of USD 143 billion in 2023.

The fund aims to complete its first close in Q1 of FY 2026 and its final close by Q3 of FY 2026, followed by the greenshoe option.

It plans to fund 3-4 projects annually, with each project’s units priced at Rs 8 crore and above.



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