IPO-bound Shiprocket, an ecommerce enablement platform, has launched India’s first AI-integrated model context protocol server, marking a significant step in autonomous digital commerce. This server allows AI agents to directly handle key operations from checking shipping rates to tracking orders using a single line of instruction, the company said in a statement.
The innovation is targeted at D2C brands and MSMEs, promising faster execution, seamless integration, and hands-free operations with enterprise-grade security. With this rollout, Shiprocket aims to shift from manual processes to fully autonomous commerce infrastructure, it added.
“Our MCP Server launch marks a transformative shift from manual workflows to autonomous operations powered by AI. This is how we enable millions of businesses to work smarter, respond faster, and scale effortlessly.
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“This is more than just an integration, it’s a new interface for eCommerce. We’re enabling a world where AI doesn’t just support business decisions, it executes them,” Shiprocket’s MD & CEO Saahil Goel said.
