Fresh off a $5.5 million raise led by NVP Capital with participation from M12, AI startup Upscale is making its case to direct-to-consumer (DTC) brands: streaming TV is the next performance channel. And the firm’s AI tools are here to help brands use their existing assets to create and serve ads for streaming.
According to the startup’s investor pitch deck, exclusively shared with ADWEEK, Americans now spend 1.4 times more time on streaming apps than on social media, clocking up 3 hours and 9 minutes a day versus 2 hours and 14 minutes.
The firm claims that $30 billion is already flowing into U.S.
