Author Goldie Chan explores the inside of Bubbleworld.
Bubble World is a fantastical adventure, it is breath-taking, vibrant and colorful with an array of digital images to engage ones senses. It’s interactive and fun with 11 thematic environments to indulge you. The experience lasts for 60 minutes, but visitors can pay for multiple sessions. It is co-produced by Exhibition Hub – curator, producer, and distributor of large exhibitions globally – in partnership with Fever – the leading global live-entertainment discovery platform. Bubble World has just opened in Los Angeles, and has already caught the world’s attention with it’s superior branding strategy. For brands looking to step their game up, there are quite a few lessons you can learn from Bubble World, here are five of them.
1. Provide a Memorable Customer Experience
No one goes to Bubble World and walks out the same. It’s been said to bring out your inner child. Many parents have stated that they took the kids to visit but were not expecting to have such a wonderful time. They were able to leave their troubles at the door and become totally immersed in the experience.
2. Develop a Connection With The Audience
Connecting with your audience is an important aspect of any marketing strategy. This helps you understand the wants, needs, and interests of the people you’re serving. When people feel like they’re understood, they’re more likely to trust you, you’ll experience increased brand loyalty and higher profits. In today’s highly competitive and fast-paced market, connecting with your audience is essential. Bubble World achieved this by creating a dream like experience that leaves visitors in awe. People want to escape from their reality and this is exactly what Bubble World achieves. Also several reviews mention how friendly the staff were which is an important element of connecting with your audience.
Author Goldie Chan tries out one of many interactive elements.
3. Pay Attention to Detail
The attention to detail at Bubble World is impeccable and creates a sense of amazement and wonder for their guests. From the mesmerizing lasers, to the symphony of pastel colors, visitors are immediately captivated when they enter the building. Details can make a massive difference in creating a favorable experience for clients. This can include packaging for products, website design, and staff remembering the names of customers.
4. Build an Emotional Connection With The Audience
Bubble World utilizes emotional connections to the fullest. In one review, a woman said, “A beautiful experience that made me feel like a kid again. It was like traveling through a virtual world.” They provide experiences that make visitors feel nostalgic, happy, and inspired. The emotional connection has guests falling in love with Bubble World making them want to come back for more. According to Forbes, brands that are able to build emotional connections with their customers increase their chances of word of mouth recommendations. Additionally, the late author Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” When people remember how an experience made them feel, they are more likely to remember it and talk about it.
5. Inspire The Audience
As mentioned, Bubble World is the brand that has managed to bring out the inner child amongst adults. With its feel good environment, it motivates people to immerse themselves in the moment and become a child again absent of the struggles of life. When you can inspire your audience, you have lifelong customers.
When you meet and exceed customer expectations, when you can excite them and have them talking about their experiences with friends and family, you gain a competitive advantage in your industry, and Bubble World have successfully achieved this.
Author received complimentary admission during a press preview of Bubble World.
