The smartphone war is starting to get hot. Earlier this week Google teased the next release of Pixel 6 and Pixel 6 Pro, And it’s a big change in the pace of the flagship handset. For one thing, it has a unique and eye-catching striking new design. Instead of the floating camera array in the corner, the Pixel 6 has what Google calls the camera bar. This is a horizontal strip across the top half of the device. This is one of the most original smartphone designs in a few years and looks a bit easier to understand when comparing the iPhone 12.
There is also a new homemade processor that Google calls the Tensor chip. I’m not sure about that, but it should handle all of the machine learning and artificial intelligence that Google has built into the Pixel 6 and bring tremendous speed and functionality to the Google Assistant. There was also a camera in the bar, which was always a Pixel calling card. But now that Google has three things that work with the Pixel 6 Pro: wide, ultra-wide, and telephoto, you should be able to take really great pictures.
But the big question is whether it can be a true competitor to the iPhone 13. Apple’s new iPhone always dominates holiday quarter sales, but Google is definitely pulling pages from Apple’s playbook. If the features are powerful and the price is right, Google says it will compete in premium space, so it won. Not Cheap — Google could lure more than a few people who might buy an iPhone into the tent. Join Macworld Editor-in-Chief Michael Simon and Computerworld Editor-in-Chief Ken Mingis When we talk about what Google told us about the latest phones and how this could eventually become the Pixel that challenges the iPhone.
Michael Simon has covered Apple since the iPod was iWalk. His obsession with technology dates back to his first PC, the IBM Thinkpad, which has a lift-up keyboard for replacing drives. He is still waiting for it to come back in style tbh.
