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Why Customization Is The Next Big Thing In Digital Fashion: Ready Player Me Launches Labs Feature


Ready Player Me has launched a new experimental arm called Ready Player Me Labs kicking off with an AI powered avatar creator for unlimited outfit customization.

The first Labs release is a new and experimental version of the company’s avatar creator that utilizes AI to customize and stylize the textures and prints of avatars outfits that can be shared across social media platforms. Leveraging Dall-E, the platform generates textures and prints based on a user’s prompts.

The move comes in response to frequent requests by Ready Player Me users.

“It’s unrealistic for any brand or creator to cater to the diverse needs and preferences of billions of people in the virtual world,” says Ready Player Me CEO and co-founder Timmu Tõke.

“Opening up customization options empowers users to play a role in creating their own assets and shaping their digital identities. We want those using our avatars to feel like they are digitally represented in however style and fashion they desire,” he adds.

“AI is critical to unlocking new workflows and processes for our team to scale and continuously build tools and services for developers and users to build things we can’t even imagine.”

Ready Player Me Labs will be offered free-of-charge to the public and will serve as a testing ground for new features before rolling them out to users and developers. Further upcoming Ready Player Me Labs features include AI-based avatar stylization, gender-neutral body types, diverse body shapes, and age preset options.

“Brands are seeking to participate in the metaverse, and some are considering creative approaches beyond simply replicating their real-world products for use in virtual worlds,” says Toke.

“Ready Player Me Labs provides an opportunity for these brands to experiment with AI for customization and ease as well as to explore how AI could be incorporated into their metaverse plans.”

The platform has already established partnerships with leading brands such as L’Oreal, adidas, BMW, Calvin Klein and New Balance.

Ready Player Me is a cross-game avatar platform for the metaverse, allowing users to create a 3D avatar with a selfie and deploy it in over 6,000 compatible apps and games. The company has raised a total of $72.5M in funding.

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