With Christmas over and ‘cuffing season‘ drawing to a close, happy couples who spent the end of 2022 snuggled around a fireplace may have finally had their day.
Singletons, therefore, are rising up, and today dating apps will see their busiest day of the year as swathes open them up for a swiping session.
This has historically been the first Sunday in January and, as New Year’s Day fell on a Sunday this year, this makes today the official ‘Dating Sunday’ of 2023.
Tinder has revealed that Dating Sunday sees 30 per cent more matches being made than usual on its app.
Sundays in January are known to be particularly busy on dating apps like Tinder, Bumble and Hinge, as many singletons start to follow up on their New Year’s Resolutions (stock image)
Tinder is the world’s most popular dating app, and has been downloaded more than 450 million times since launching back in 2012. It has revealed that Dating Sunday sees 30 per cent more matches being made than usual on its app
The dating giant also sees 10 per cent more singletons than usual, as well as 35 per cent more Swipe activity.
Last year, Tinder was busiest between 7pm and 10pm, so this could be the best time to get swiping.
Laura Wilkinson-Rea, Senior Director of Communications for Northern Europe at Tinder, told MailOnline: ‘Dating Sunday tends to be the day the people have finished with the festivities and have some time for themselves.
‘It’s a time of year where people are investing in themselves and deciding what the next 12 month will hold for them.
‘For those that are single, they use this time to spruce up their dating app profile and actively look to get back out there and see where a swipe could lead.’
Sundays in January are known to be particularly busy on dating apps like Tinder, Bumble and Hinge, as many singletons start to follow up on their New Year’s Resolutions.
These could include promises to put themselves out there more, try out new things or make this year the year they get into a successful long term relationship.
This busy period is known to last up until around Valentine’s Day, as people prioritise dating in order to meet someone special.
Tinder also said that Sundays in January are the most popular days for members to edit their bios and add new photos.
In fact, Dating Sunday in 2022 saw an average 12 Tinder bios being edited and 25 new photos added every second around the world.
To help make finding love this year even easier, Tinder is now rolling out its ‘Relationship Goals’ profile feature.
This lets members indicate exactly what they’re looking for from a match, whether that be a ‘long-term partner’, ‘short-term fun’ or ‘new friends’.
According to Tinder’s ‘Year In Swipe’ report for 2022, there was a 49 per cent rise in people adding the word ‘situationship’ to their bio for young users aged 18 to 25.
This is defined as more than a quick hook-up, but less than a committed relationship.
To help make finding love this year even easier, Tinder is now rolling out its ‘Relationship Goals’ profile feature. This lets members indicate exactly what they’re looking for from a match, whether that be a ‘long-term partner’, ‘short-term fun’ or ‘new friends’
Kyle Miller, vice president of Core Product at Tinder, said: ‘This feature was developed in response to a shift we’ve seen among our members.
‘Young singles, who make up a majority of Tinder, are increasingly becoming more intentional with who they spend their time with.
‘In fact, 72 per cent of Tinder members said they’re looking for someone who knows what they want.’
A similar feature was also rolled out on Hinge earlier this year, which is owned by the same company as Tinder, Match Group.
Most singletons want monogamous relationships, in which they only have one partner.
However, research has shown that about five per cent of relationships are openly non-monogamous, or polyamorous.
In November, the ‘Relationship Type’ feature was added to Hinge that lets daters specify if they’re looking for monogamous or polyamorous partners
Polyamory means ‘many loves’, and refers to people who have multiple romantic relationships at the same time.
Michelle Parsons, Chief Product Officer at Hinge, said: ‘With the launch of Relationship Type, we are empowering users to openly share what kind of relationship they are looking for, and as a result, have a new way to know if someone’s dating goals match theirs from the moment they look at their profile.’
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