The truck clearly exists as a fun publicity stunt and some viral marketing for the dealer, and nothing more. The star of the video is absolutely the truck, but coming a close second is the finger guns. We also can’t get enough of the awful dancing and that epic mullet.
The truck itself is currently listed for $59,253 CAD, which is about $44,740 USD. The graphics package is the only thing not from the factory on the truck though. The Full Send 1500 comes with the 5.7-liter Hemi V8 mated to an 8-speed automatic transmission and is optioned with the Big Horn Level 2 Equipment Group.