This Bedding and Flower Partnership Raises the Question: What Makes a Good Brand Collab?

If you ask UrbanStems or Brooklinen, you can’t purchase a new set of sheets without buying a matching bouquet of flowers for your bedside table. And while partnerships across seemingly unrelated industries are nothing new–you may remember that pair of Kentucky Fried Chicken-themed Crocs from early 2020–it can be hard to predict what the consumer…


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