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Nowsta Is ‘Mission Control’ For Companies To Easily Find And Hire ‘Just-In-Time’ Workers


Throughout the beginning of the pandemic, frontline workers, restaurant staff and bartenders were furloughed and fired in alarmingly large numbers. As time progressed and the dire situation slightly improved, the deadly virus outbreak made people reevaluate their work lives. They decided that they will no longer kowtow to bosses who treat them poorly and don’t pay well. 

Almost two years later, businesses can’t find enough workers to satiate their needs. In 2022, workers are in the driver’s seat. Businesses are desperate to attract, recruit and retain people. Smart entrepreneurs are building apps and platforms to help find workers. One of these people is Nicholas Lillios, who is the cofounder and CEO of Nowsta. He built a business around just-in-time workers, creating an easier way to schedule, manage and pay hourly staff. 

Employers often spend anywhere from 30 to 50 hours a week managing hourly, gig and temp workers. The Nowsta platform can streamline the process, reducing that time to 30 minutes per week. For workers, it also means getting paid instantly—something that has been a pain point for temporary and shift workers for years. Nick refers to Nowsta as “mission control” for gig, shift, temp and flex workforces. 

Using artificial intelligence and machine learning, along with sophisticated payments technology, Lillios reimagined the way businesses communicate with and pay their hourly wage employees. The mission is to make a “better and more human work experience, equipping both employers and employees with tools they need to meet the challenges of work in the 21st century.”

The platform became one of the fastest-growing tech companies in the hotels, catering, restaurants, staffing, events and other customer-facing and frontline jobs. Nowsta helps manage more than 300,000 workers across more than 600 employers—ranging from stadiums and hotels, to food services vendors and warehouses every month with work schedules, communicating with their managers and instantly accessing their wages.  

Basically, Nowsta, with sophisticated software, can find workers who are idle and alert them of an opening for work. For instance, one bar on the block may be slow, but has too many servers on the shift. The app can alert the waitstaff about the need for help at another restaurant a few blocks away. Multiply this scenario throughout New York City and other states across the country. The company presents it as a combination of  “workforce management tools, like automated scheduling, real-time analytics and streamlined time-tracking, with an on-demand labor marketplace that connects employers to a skilled pool of workers sourced by trusted third-party staffing providers.” 

There are profiles of people on the app and prospective hiring personnel can check out if they’ve shown up on time to other assignments, stayed the full shift and received kudos from their bosses. Armed with this intelligence, small business owners won’t have to write a job description, pay to post it on a job board, interview a large number of candidates and then wait a week or so until they start. The pre-approved members of Nowsta can begin working immediately upon being notified of an opening.

The app was started before the pandemic, but it benefited from the swift realignment of the workforce and pressing need for businesses of all sizes to attract workers. The Great Resignation trend made it socially acceptable for people to quit their jobs with a moment’s notice to pursue a better opportunity. We’ve also seen workers not show up for their jobs—“ghost coasting” their employers and never returning.

This new pervasive attitude makes it nearly impossible for companies to manage, hire, schedule and deal with payroll. It’s also tough for temp employees, getting shifts when they want or getting paid in a timely manner, due to the upheaval in the workplace. Nowsta’s platform helps ameliorate the situation by offering a better way for employers  to manage their workforce and gives employees the ability to get paid instantly.

“Employers are struggling to grapple with the complexities associated with finding and managing hourly workers, and the pandemic has only served to exacerbate these challenges. We’re redefining the way employers think about and approach workforce management, by giving them the tools they need to provide their employees with a more empowered and engaging work experience,” Lillios said.

Ashok Krishnamurthi, managing partner at GreatPoint Ventures, an investor in Nowsta, said, “The last two years have caused a paradigm shift in the labor marketplace, and hourly and flex work are becoming ever more prevalent. Krishnamurthi added, “Businesses of all types now must connect easily with, and manage efficiently, their on-demand workforces. The most effective way to do that is with Nowsta, and we couldn’t be more excited to be partnering with Nick and the team to help achieve this vision.”  

Nowsta, headquartered in Brooklyn, has launched additional offices in Miami, Nashville and Los Angeles. The company announced Wednesday that Nowsta raised “$41 million in Series B funding to reimagine the way employers build and deploy hourly workforces,” led by Great Point Ventures, and joined by VMG Catalyst, Rally Ventures, Tribe Capital, and existing investors Green Visor Capital, Compound Ventures and Clocktower Technology Ventures. 

This latest round of funding will be used to help Nowsta to “scale operations across 25 new U.S. markets, double the size of the current team and continue to drive innovation within Nowsta’s platform offerings.”



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