In 2021, Kraft Heinz announced plans to expand The Kitchen, the in-house marketing agency it launched in 2020 to create data-led social campaigns at “the speed of culture.”
Fast forward two years and the internal creative shop has expanded beyond North America into eight markets internationally, including Europe, Australia, China, Brazil and more.
It’s also evolved beyond delivering social snippets. The Kitchen now services a chunk of the group’s 335 brands with a model that combines data, tech and analytics with content creation capabilities.
