Jumbotail raises Rs 90 crore in Series B funding

PUNE: Jumbotail, an online wholesale marketplace for food and grocery products, has raised Rs 90 crore in a Series B round of funding led by Heron Rock, with participation from Capria Fund, BNK Ventures and William Jarvis and existing investors, Nexus Venture Partners and Kalaari Capital.

The company said that it would use the funds to invest in artificial intelligence driven operational excellence in supply chain, forward integration of the Jumbotail platform with PoS, integrating backward to farmers, on-boarding new FMCG brands and expanding its team.

Jumbotail connects kirana stores with brands and producers through its marketplace platform and offers an integrated supply chain network, last mile store front delivery and credit and payment solutions to kirana store owners, along with omni channel PoS integration.

Ashish Jhina, COO, Jumbotail, said, “We have achieved market leadership through our single minded focus on the kirana store. We are levelling the playing field for millions of kirana stores by plugging them into our platform and helping them compete better in an increasingly technology-driven retail world. We have built supply chain and delivery capabilities to serve kirana stores at large scale with the widest selection of staples and FMCG products. The top FMCG brands and staples producers in the country work directly with Jumbotail as we provide them with capabilities that none of their other channels offer”.

Jumbotail was set up by Jhina, a former BCG consultant and S Karthik Venkateswaran, who has worked with e-Bay-US and Flipkart.