Hideo Kojima wanted to put ‘corporate ads’ in his own game

Hideo Kojima nearly added adverts to an old Nintendo DS game in an attempt to lower its retail price, but dropped the idea after others didn’t support it.

Speaking about Lunar Knights – a Nintendo DS JRPG released by Kojima Productions in 2007, and called Boktai DS in Japan – on Twitter (opens in new tab), Kojima revealed his initial plans for the game. He wanted to use the upper screen of the Nintendo DS not for gameplay, but to show adverts to players.


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