It may be brutally quick in a straight line, but the iX M60 is anything but an agile SUV. The steering is lifeless and standard air suspension (despite being specially tuned for the M60) is floaty, failing to inspire any confidence when taking corners at absurd speeds. If you want to take your high-riding SUV to a track day, one of BMW’s many M-branded models will be far superior. But if you aren’t a fictional character from a corporate press release, you probably want to use your luxury SUV to run errands, drive to and from work, pick up the kids from school, and occasionally impress your passengers with a burst of electrified speed and Hans Zimmer noises. For those tasks, the iX is perfect.
This will be a tough pill for some BMW faithful to swallow, but the bulk of the German automaker’s sales don’t come from car magazine-reading enthusiasts who live their life one manual gear change at a time. Some buyers just want a comfortable luxury vehicle with a ton of amenities, a bit of straight-line performance for passing less expensive vehicles in traffic, and the image of driving a BMW. Steering feel, lap times, and stiff suspension aren’t on their radar.
When BMW isn’t focused on being the Ultimate Driving Machine and instead pours its efforts into crafting a superior luxury vehicle, the results speak for themselves.