science

Apple Maps could soon have ADVERTS, report claims


They’re some of the most popular smartphones around the world, but if you own an iPhone, you could soon start seeing more ads.

A new report by Bloomberg claims that Apple is testing ads in several of its pre-installed apps including Maps, Books, and Podcasts, as well as on Apple TV+.

These ads would work similarly to those in the App Store, with businesses able to pay to rank at the top of search listings.

‘The only question is whether the customers of Apple—a champion of privacy and clean interfaces—are ready to live with a lot more ads,’ Bloomberg’s report said.

A new report by Bloomberg claims that Apple is testing ads in several of its pre-installed apps including Maps, Books, and Podcasts, as well as on Apple TV+

A new report by Bloomberg claims that Apple is testing ads in several of its pre-installed apps including Maps, Books, and Podcasts, as well as on Apple TV+

How would the ads work? 

Within Maps, ads would work similarly to those in the App Store, with businesses able to pay to rank at the top of listings. 

Meanwhile, within the Books and Podcasts apps, publishers could pay for their work to appear higher in results, or in ads placed throughout the apps. 

Finally, on TV+, older shows could be offered for a lower price. 

Apple already displays ads in the News and Stocks apps, as well as paid-for ‘recommendations’ in the App Store when they use the search tab in the Suggested panel.

However, Bloomberg’s report claims that this could be set to change.

‘Apple will also soon expand ads to the main Today tab and within third-party app download pages,’ it wrote.

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‘Search ads in the App Store are a bit different: Developers can pay to have their app featured in results when a user searches terms like “car racing” or “basketball,” for instance.’

This type of ad could also be coming to Apple’s Maps, Books, and Podcasts apps, as well as TV+, according to Bloomberg.

‘I believe that the iPhone maker will eventually expand search ads to Maps,’ its report states.

‘It also will likely add them to digital storefronts like Apple Books and Apple Podcasts.

‘And TV+ could generate more advertising with multiple tiers (just as Netflix Inc., Walt Disney Co. and Warner Bros. Discovery Inc. are doing with their streaming services).’

Within Maps, ads would work similarly to those in the App Store, with businesses able to pay to rank at the top of listings.

‘For instance, a Japanese restaurant could pay money to rank at the top of local listings when users searched for “sushi”,’ Bloomberg said.

Within Maps, ads would work similarly to those in the App Store, with businesses able to pay to rank at the top of listings

Within Maps, ads would work similarly to those in the App Store, with businesses able to pay to rank at the top of listings

Meanwhile, within the Books and Podcasts apps, publishers could pay for their work to appear higher in results, or in ads placed throughout the apps.

Finally, on TV+, older shows could be offered for a lower price.

Thankfully, the report suggests that it’s very unlikely Apple will start serving ads inside of third-party apps.

The timeline for this remains unclear. MailOnline has contacted Apple for comment.

Apple isn’t the only tech giant looking at adding ads – Netflix also hit the headlines earlier this year after it emerged that it had sped up plans to introduce a lower-priced ad-supported subscription plan.

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Netflix announced in April that it had lost 200,000 subscribers in the first three months of the year, and expected to lose two million more in the second quarter.

The share price fell significantly following the news, wiping away roughly $70 billion in the company’s market capitalisation.

In response, Reed Hastings, Netflix’s co-chief executive, said the company was considering introducing adverts on a cheaper subscription package, and would ‘figure it out over the next year or two.’

However, a note to employees, obtained by The New York Times, showed the pace of the proposal has drastically accelerated, and the new cheaper offering will be brought in in the final quarter.

‘Yes, it’s fast and ambitious and it will require some trade-offs,’ the note said.

‘Every major streaming company excluding Apple has or has announced an ad-supported service. For good reason, people want lower-priced options.’

WHAT ARE THE VIDEO STREAMING OPTIONS AVAILABLE TO UK CUSTOMERS?

Netflix 

Price: From £6.99 a month  

Hit shows: 

Amazon Prime 

Price: £7.99 per month OR £79 per year

Hit shows: 

  • Tom Clancy’s Jack Ryan
  • The Boys  

Apple TV+

Price: £4.99 a month 

Hit shows

  • Ted Lasso 
  • For All Mankind  

Disney+

Price: £7.99 a month OR £79.90 a year

Hit shows:

  • The Mandalorian 
  • The Simpsons  

Prices correct as of July 2022 



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