Marketing

Apple beats revenue, profit estimate on iPhone sales growth



Apple on Thursday reported quarterly revenue and profit above Wall Street’s expectations, with iPhone sales rising and wearables sales slipping less than analysts had feared despite a continuing slump in the consumer electronics market and a cloudy economic outlook.

Apple said sales for its fiscal second quarter ended April 1 fell 2.5 per cent to $94.84 billion (€86.1 billion), better than analyst expectations of a 4.4 per cent decline to $93 billion, according to data from Refinitiv. Profit was flat at $1.52 per share, compared with estimates of a 5.7 per cent fall to $1.43 per share.

A 1.5 per cent rise in Apple’s iPhone revenue contrasted with the broader consumer electronics industry, which is grappling with a decline in sales of smartphones, tablets and PCs as consumers and businesses who scooped up electronics during the pandemic tighten spending amid rising interest rates and economic uncertainty. The company also held its dividend and stock buyback programs roughly in line with its last update to them a year ago, approving $90 billion in additional buy-backs.

Apple CEO Tim Cook told Reuters in an interview on Thursday that the company set a fiscal second-quarter record for iPhone sales, thanks in part to picking up new users in markets such as India, where Cook recently travelled for the opening of the company’s first retail stores in the country.

“We were thrilled by our performance in emerging markets,” Cook said. “We set records for the iPhone installed base in every geographic segment, and we had very strong ‘new to’ (sales in) emerging markets, particularly in Brazil, India and Mexico.”

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Cook also said supply-chain snarls have vanished.

“We had no material shortages at all during the quarter across any of the products,” he said.

But not all of Apple’s business lines were immune to the electronics slump, with sales of Macs falling sharply while iPad revenue slipped. Sales in China also dropped 2.9 per cent to $17.8 billion, a slightly larger drop than overall revenue.

Other firms in the industry have predicted a rebound in the second half of the year, and Wall Street expects Apple to recover faster and show modest year-over-year revenue growth during its fiscal third quarter ending in June.

Apple executives are expected to give a forecast on a conference call with investors later on Thursday.

Apple has in recent weeks announced new service businesses such as a high-yield savings account, but investors are still waiting to see the company’s next major hardware product. Bloomberg has reported the iPhone maker could unveil a mixed-reality headset as soon as next month, when it holds its annual software developer conference.

iPhone sales rose 1.5 per cent to $51.33 billion, compared with analyst expectations of a 3.3 per cent decline to $48.9 billion, according to Refinitiv. Those results occurred against the backdrop of a 13 per cent decline in global smartphone shipments during the first three months of 2023, during which the research firm Canalys said Apple gained market share against Android rivals.

Mac sales fell more than 30 per cent to $7.17 billion compared with analyst estimates of a 25 per cent decline to $7.8 billion, according to Refinitiv. Apple’s sales fared only slightly better than PC unit shipments in the market, which fell 33 per cent in the calendar first quarter, according to Canalys data.

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Sales in Apple’s wearables business, which includes devices like AirPods and the Apple Watch, fell less than 1 per cent to $8.76 billion, compared with estimates of a 4.4 per cent drop to $8.4 billion.

Apple’s biggest growth segment was its services business, which includes products like iCloud and Apple Pay, which grew 5.5 per cent to $20.9 billion, in line with analyst expectations. Cook said Apple now has 975 million subscribers on its platform, which includes both Apple services and third-party apps, up from 935 million last quarter and an increase of 150 million from a year ago.

Apple said its board of directors authorised a 24 cents-per- share dividend in addition to share repurchases. Both were roughly the same as the 23 cents-per-share dividend and previous $90 billion share repurchase increase the company announced a year ago. – Reuters



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