Design

Alfa Romeo's Museum Celebrates the Company's 110 Years



Alfa Romeo is celebrating its 110th anniversary with an event for fans at the Alfa Romeo Museum, located in Arese, on the outskirts of Milan. The museum showcases more than 200 historical vehicles, brand artifacts and a test track for dynamic activities.

For the celebration of Alfa’s heritage, the company is exhibiting its cars with their hoods raised, so enthusiasts can view the hardware beneath the skin that propels these Italian beauties. The museum is also hosting viewing parties for Formula 1 races , and is scheduling monthly appointments for super-fans to see some of the museum’s collection that is not currently on display.

The museum was created in 1976 as a private collection that could only be viewed by appointment, but it opened to the public in 2015. Its exhibits are organized by three different themes: Timeline – represents the brand’s industrial continuity, Bellezza (Beauty) – combines style, design and lifestyle, and Velocitá (Speed) – a synthesis of technology, sportiness and driving pleasure.

Enjoy this virtual tour of the museum’s highlights.

Dan Carney is a Design News senior editor, covering automotive technology, engineering and design, especially emerging electric vehicle and autonomous technologies.



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